For any small business website, it is important to include a variety of web pages in order to create an engaging and informative experience for visitors. A typical website should include at least the following essential pages: Home, About, Services or Products, Contact, and Blog.
Home Page
It is the first impression that visitors get and as such, it should be an effective introduction to your brand. This page must accomplish several objectives in a short space of time, such as clearly defining who you are and what your company offers, communicating your unique selling proposition, creating trust among customers, and engaging your target market.
About Page
The About page is an important source of information for visitors seeking to learn more about a brand. This is the place to find insight into the brand’s personality, policies, philosophies, and practices. It is often beneficial to include details of a company’s history and background – as this can help to develop a sense of trust and connection with customers.
Contact Page
The contact page is an essential part of any business’s website. It provides customers with the ability to reach out and get in touch with your business. To ensure customers can easily access the necessary information for contacting you, it should include a physical address (which can help with Google business listings), phone number, and/or email address that is monitored regularly, as well as a contact form that forwards to an email address of your choice.
Blog or Resources Page
Adding quality content to your website on a regular basis is an essential part of inbound marketing, as it can significantly boost organic search engine rankings, build trust with customers, improve user engagement and provide answers to frequently asked questions. A blog or resources page can be used for this purpose. Content also helps promote brand awareness, create a better user experience, and develop trust with customers.
Products or Services Page
The Products or Services page provides customers with concise, yet detailed information about what is being offered. It should be designed to clearly communicate the benefits of each product or service while providing customers with an easy-to-navigate overview of what is available.
Portfolio or Testimonials or Clients Page
To establish brand credibility, it is recommended to incorporate certain elements. If you work in a creative field, showcasing your work samples can be greatly appreciated. Furthermore, including authentic testimonials from satisfied customers or clients or displaying a list of the impressive clientele can also contribute to establishing credibility.
Frequently Asked Questions (FAQ) Page
Creating a FAQ page can be helpful if you or your staff frequently answer the same questions from existing or potential customers. Simply make a list of these questions and provide brief, straightforward answers. It’s important to order the questions according to their frequency and level of importance.
E-Commerce Store Page
One last basic web page many brands benefit from is an e-commerce store. There are important considerations before making the leap, but if you offer the convenience of buying from you online with the click of a few buttons, it’s likely to increase your revenue.
Having a website that is well-designed and easy to navigate with essential pages such as Home, About, Services or Products, Contact and Blog can help you create an effective presence online. Additionally, incorporating elements such as portfolio samples of your work (if relevant), testimonials from satisfied customers/clients and FAQs can further contribute to establishing credibility for your brand. Finally, setting up an e-commerce store page could be beneficial if you want the convenience of allowing customers to purchase products directly from your website. With these components in place on your site, you are sure to make a great impression on potential new clients!